Tad Segal, President and Founder of Outreach Strategies, LLC, is a senior advocacy communications strategist who has served at the highest levels of government and corporate America, playing a leading role in shaping numerous successful campaigns along the way. With deep experience in a variety of environments, including large coalitions, agency, corporate and government settings, he founded OS in early 2009 to specialize in complex communications campaigns that impact public policy on sustainability issues at the domestic and international levels.
Previously, Segal led the public affairs practice at Widmeyer Communications, where he managed a series of engagements on behalf of clients in the climate, environment, energy and transportation fields.
He served as Senior Vice President at Venn Strategies, a boutique lobbying firm focused on tax, health care and non-profit issues, and is the founder of WinCampaign, a political campaign and grassroots management firm serving national, state and local campaigns.
Segal led the Washington, D.C., communications operation for United Parcel Service (UPS), where he served as the company’s main spokesperson and communications counselor on all domestic and international government relations, crisis communication and corporate reputation management issues. While at UPS, he designed and executed an international communications strategy that helped the company win a highly competitive aviation route authority to fly directly into China.
In Congress, Segal served as Communications Director to U.S. Sen. Alan Simpson. Segal is a former producer for the McLaughlin Group and McLaughlin One on One television programs, and was a State Capital Bureau reporter in Cheyenne.
He holds a B.A. in Journalism from the University of Rhode Island and an M.A. in Public Communication from American University in Washington, D.C., where he also served as adjunct faculty, teaching a master’s level course in political communication and where he continues to guest lecture on political communication issues.