Outreach Strategies (OS) recently executed a successful strategic communications program for KPMG International focused on bringing the voice of business to the upcoming Rio+20 Earth Summit, to be held in Rio de Janeirio, Brazil, this June. Building on its specialized communications capabilities in sustainability, natural resource issue management and clean energy policy communications, OS delivered strategic counsel and significant media results for KPMG International’s “Business Perspective on Sustainable Growth: Preparing for Rio+20” Global Business Summit held on February 14 through 16 in New York City. The event was anchored by U.N. Secretary Ban Ki-moon and President Bill Clinton, and featured an impressive roster of CEOs and other notable panelists and guests focused on bringing sustainable business practices into the discussion in Rio. “KPMG created an impressive platform to discuss some of the most pressing issues facing the global business agenda,” said Tad Segal, President of Outreach Strategies. “Outreach Strategies was delighted to be part of this important event focused on getting the word out that business is not only part of the sustainability solution, but also can and should be a major driver of change.” The KPMG summit was attended by more than 600 leading voices in business and sustainability, including such prominent speakers as: Michael Andrew, Chairman, KPMG International; John B. Veihmeyer, Chairman of KPMG’s Americas Region and Chairman and CEO of KPMG LLP (US); Paul Polman, CEO, Unilever; Jorma Ollila, Chairman, Shell; Jim Rogers, CEO, Duke Energy; Peter Bakker, President, World Business Council for Sustainable Development; and Yvo de Boer, Special Global Adviser, Climate Change & Sustainability, KPMG LLP among others. More than 40 members of the media attended the summit, the first KPMG-hosted event to be open to the media. OS coordinated key interviews with CNN, Bloomberg/Businessweek, Reuters and The Guardian as well as many business and environment trade publications.
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