(Washington, D.C.) Outreach Strategies, LLC, (OS) a communications and public affairs firm focused on advancing sustainability solutions that deliver meaningful and positive environmental benefits, announced today the hire of Alison Omens, former AFL-CIO Director of Media Outreach and Deputy Director of Public Affairs, as Vice President. In a move that strengthens its senior leadership team, OS continues its strategic growth as a leader in developing and delivering award-winning communications campaigns that help its clients advance their sustainability initiatives by connecting with their stakeholders through compelling messages and resonant campaigns. In Omens’ previous role at the AFL-CIO, she oversaw strategic communications and all national, state and local media strategy in the political, legislative and economic arena. Omens was responsible for developing and supervising a broad communications network with representatives for all fifty states. “Alison’s background in navigating the waters of the national and local media landscape and building grassroots advocacy efforts is the perfect complement to the team at Outreach Strategies,” said Tad Segal, President of OS. As part of its strategic growth plan, OS recently announced the opening of its European headquarters based in Amsterdam, Netherlands to help deliver its unique, mission-driven platforms to clients in Europe and surrounding areas. “With the addition of Alison and the recent opening of our European office, OS is strongly positioned to maintain our commitment to providing senior guidance and practical hands-on solutions to our partners and clients in the area of sustainability.” With deep expertise in media relations, grassroots engagement, and integrated communications, Omens will be part of the senior leadership team responsible for driving communications and advocacy efforts designed to promote positive environmental outcomes. “There couldn’t be a more important time to focus on tackling sustainability and climate issues. The team at Outreach Strategies brings that strategic mindset and experience necessary if we are going to make real headway and I’m delighted to be with them,” said Omens. “I couldn’t be more excited to be joining OS and diving head-first into some of the most important challenges of our day.” Outreach Strategies is a mission-driven, global communications and public affairs firm dedicated to promoting sustainability and positive environmental outcomes at the national and international levels. With offices in Washington and Amsterdam, OS’ team of experts designs and implements award-winning communications and advocacy campaigns. Founded in 2009, OS focuses on the nexus between communication, business and public policy in the areas of sustainability, energy, water, climate, agriculture and other natural resource issues. Current clients and past partners include The Johnson Foundation at Wingspread, The World Business Council for Sustainable Development (WBCSD), KPMG, the World Resources Institute (WRI) and the U.S. Climate Action Partnership (USCAP), among others. Outreach Strategies is also proud to be a grantee of The David & Lucile Packard Foundation.
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