In 2011, a diverse coalition came together to catalyze a bold new vision to transform food and agriculture policy. OS was charged with creating a visual brand identity, compelling value proposition and to ensure the initiative arrived on the policy scene with a successful launch.
Recognizing that the most successful communications campaigns begin with sound planning baked into the strategy from the start, OS was involved early on. As the coalition honed its mission, OS advanced and honed strong concepts, branding and messaging for the AGree website, logo and accompanying collateral that continues to this day. On parallel track, OS developed and executed a comprehensive plan to support AGree’s launch at the National Press Club. The multi-dimensional plan included stakeholder outreach and an integrated web and social media strategy, accompanied with paid media and an aggressive earned media effort.